Pricing: packaging and pricing, fixed in 30 days
Benchmark against the market for the deliverable, repackage around the outcome, and quote the new price to every new prospect for a week.
The problem
Without a benchmark for the deliverable, there is no way to tell whether a price is too low, and margin is what funds every other fix.
The gap
None of the most-mentioned tools in the owner research is a pricing tool, so the benchmark step has no owner.
The 30 days
- Week 1
Benchmark your pricing against the market for your actual deliverable, not your hours.
- Week 2
Repackage your core service around the outcome, with a defined scope and a higher anchor.
- Week 3
Quote the new pricing to every new prospect this week; existing clients keep current terms for now.
- Week 4
Review win rate at the new price; if it holds, schedule the existing-client migration for next quarter.
The numbers to track
- Average retainer vs the published range: Compare with the ranges in the agency pricing guide, or ask the agency_pricing_benchmarks tool.
- Win rate at the new price: Proposals won divided by proposals sent, week 3 vs week 4.
Go deeper
Have the Proposal / Growth Plan Agent run this inside your agency
Drafts an outcome-based offer and growth plan for your niche, into your approval queue.
Working alongside it: Revenue Leak Audit Agent.
We are taking a small founding cohort of agencies while these agents are proven on real accounts.