Playbook

Closing: turning leads into booked calls, fixed in 30 days

Measure how fast leads get a reply, fix the stall points in the sales conversation, and end every call with a booked next step.

Three ways to run it: do it yourself with the free step-by-step playbook, let the agent run it, or have us run it for you. See the options

The closing playbook: 30 days, step by step

Get the step-by-step playbook

A PDF you can work from: every week broken into plain actions, how to do each one, and how you know it is done.

The problem

Leads go unanswered or wait too long, and the AI that replies cannot be checked.

“There were tons of leads he didnt even reply to.” source
“Conversation AI is making things up.” source
“no real-time transcript monitor or error log you can hand to a client” source

What agencies already pay for

GoHighLevel workflows: missed-call text-back, lead intake, reminders. (source)
GoHighLevel AI Employee: AI replies in SMS, DMs and webchat; $50 or $97 per sub-account per month. (source)

The gap

Replies get sent, but nobody measures how fast every lead was answered, which ones were missed, or hands the client a log of it.

The 30 days

Week 1
Record your next five sales conversations and write down where each one stalled.
Week 2
Rebuild the offer around one outcome with a defined scope, so the price stops being the conversation.
Week 3
Add a same-day follow-up system: every call ends with a scheduled next step, no open loops.
Week 4
Review close rate against the five recordings from week 1 and fix the single biggest stall point.

The numbers to track

Median first reply from a person: Speed-to-Lead agent, per sub-account, last 30 days.
Share answered within 5 minutes: Speed-to-Lead agent.
Share unanswered after 24 hours: Speed-to-Lead agent.
Close rate: Won deals divided by sales calls held, week 1 vs week 4.

Go deeper

Three ways to get it done

The Speed-to-Lead Agent is the agent for this playbook. Connects to a GoHighLevel sub-account and measures reply speed and unanswered leads, by day and channel. Working alongside it: Call Prep Agent, Objection Handling Agent.

Do it yourselfFree
The step-by-step playbook: what to do each week, in plain words, and how to know each step is done.
Download the playbook
Let the agent run it$97 a month
The Speed-to-Lead agent connects to your GoHighLevel sub-accounts and shows how fast every lead got a reply, and which ones nobody answered.
Unlimited GoHighLevel sub-accounts. It reads timestamps only and never sends anything.
Start for $97 a month
Have us run it for you$2,500 setup, then $297 a month
We set the playbook up in accounts you own, against acceptance tests you sign, then run it and report the numbers every month.
Have us run it

Questions first? Apply for the founding cohort

The 30 days

Week 1

Record your next five sales conversations and write down where each one stalled.

Week 2

Rebuild the offer around one outcome with a defined scope, so the price stops being the conversation.

Week 3

Add a same-day follow-up system: every call ends with a scheduled next step, no open loops.

Week 4

Review close rate against the five recordings from week 1 and fix the single biggest stall point.

Three ways to get it done

Do it yourselfFree

The step-by-step playbook: what to do each week, in plain words, and how to know each step is done.

Download the playbook

Let the agent run it$97 a month

The Speed-to-Lead agent connects to your GoHighLevel sub-accounts and shows how fast every lead got a reply, and which ones nobody answered.

Unlimited GoHighLevel sub-accounts. It reads timestamps only and never sends anything.

Start for $97 a month

Have us run it for you$2,500 setup, then $297 a month

We set the playbook up in accounts you own, against acceptance tests you sign, then run it and report the numbers every month.

Have us run it