Playbook

Getting leads: getting a steady flow of leads, fixed in 30 days

One named buyer, one channel run at real volume for 30 days, and follow-up that does the work most first touches never do.

Three ways to run it: do it yourself with the free step-by-step playbook, let the agent run it, or have us run it for you. See the options

The getting leads playbook: 30 days, step by step

Get the step-by-step playbook

A PDF you can work from: every week broken into plain actions, how to do each one, and how you know it is done.

The problem

Pipelines depend on referrals and the founder, and outbound burns domains faster than it books calls.

“Anyone else burning through cold email domains faster than they can warm them?” source
“you literally can't manually scrape google maps, enrich through clay” source

What agencies already pay for

Apollo: prospect data and sequences. (Agency Growth review of public agency-owner posts (r/agency, r/digital_marketing, r/gohighlevel), Oct 2025 to Oct 2026: 305 mentions)
Clay: enrichment. (Agency Growth review of public agency-owner posts (r/agency, r/digital_marketing, r/gohighlevel), Oct 2025 to Oct 2026: 99 mentions)
Instantly / Smartlead: cold email sending. (Agency Growth review of public agency-owner posts (r/agency, r/digital_marketing, r/gohighlevel), Oct 2025 to Oct 2026: 66 and 61 mentions)

The gap

The tools find contacts and send. Nothing decides which prospects deserve a message or writes a first touch specific enough to earn a reply.

The 30 days

Week 1
Name the one buyer you serve best and write the list: 200 real prospects that match.
Week 2
Start outbound at real volume: 20 contacts a day, one channel, one offer, no A/B fiddling.
Week 3
Keep the volume and add follow-up: most replies come from touch 2 to 4, not touch 1.
Week 4
Review the numbers per stage (sent, replies, calls) and double down on the segment that answered.

The numbers to track

Contacts reached per day: Sent count from your sending tool; the plan's floor is 20 a day.
Reply rate: Replies divided by contacts reached, per segment.
Calls booked per week: Booked calls from your calendar, tagged by source.

Go deeper

Three ways to get it done

The Outreach Drafting Agent is the agent for this playbook. Drafts short, specific first touches for your named buyer into your approval queue. Working alongside it: Market Research Agent.

Do it yourselfFree
The step-by-step playbook: what to do each week, in plain words, and how to know each step is done.
Download the playbook
Let the agent run itFounding cohort
The agent for this playbook drafts the work into an approval queue you control. We are proving it with a small group of agencies first.
Apply for the founding cohort
Have us run it for you$2,500 setup, then $297 a month
We set the playbook up in accounts you own, against acceptance tests you sign, then run it and report the numbers every month.
Have us run it

What agencies already pay for

Apollo: prospect data and sequences. (Agency Growth review of public agency-owner posts (r/agency, r/digital_marketing, r/gohighlevel), Oct 2025 to Oct 2026: 305 mentions)

Clay: enrichment. (Agency Growth review of public agency-owner posts (r/agency, r/digital_marketing, r/gohighlevel), Oct 2025 to Oct 2026: 99 mentions)

Instantly / Smartlead: cold email sending. (Agency Growth review of public agency-owner posts (r/agency, r/digital_marketing, r/gohighlevel), Oct 2025 to Oct 2026: 66 and 61 mentions)

The 30 days

Week 1

Name the one buyer you serve best and write the list: 200 real prospects that match.

Week 2

Start outbound at real volume: 20 contacts a day, one channel, one offer, no A/B fiddling.

Week 3

Keep the volume and add follow-up: most replies come from touch 2 to 4, not touch 1.

Week 4

Review the numbers per stage (sent, replies, calls) and double down on the segment that answered.

Three ways to get it done

The Outreach Drafting Agent is the agent for this playbook. Drafts short, specific first touches for your named buyer into your approval queue. Working alongside it: Market Research Agent.

Do it yourselfFree

The step-by-step playbook: what to do each week, in plain words, and how to know each step is done.

Download the playbook

Let the agent run itFounding cohort

The agent for this playbook drafts the work into an approval queue you control. We are proving it with a small group of agencies first.

Apply for the founding cohort

Have us run it for you$2,500 setup, then $297 a month

We set the playbook up in accounts you own, against acceptance tests you sign, then run it and report the numbers every month.

Have us run it